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Our Story

Seirer’s Clothing was established & opened July of 1984.

 
Seirer’s Clothing is a family run business. My husband and I have two daughters, who have both grown up in the store and now one granddaughter doing so now. We are located in the rural town of Lincoln, KS. Many of our pictures feature the surrounding area which has amazing historical buildings and beautiful midwest landscapes.

 
My love for business came from my dad. He, along with my mom owned and operated their own grocery store in the small rural town of Lucas, KS for 34 years. There my brother, two sisters, and I learned the ins and outs of running a small business at an early age. We learned that everyone has to have a strong work ethic and pitch in to help to make the dream become a reality. I also had the benefit of being grounded the majority of my freshman year of high school which served as an apprenticeship to my dad. All in all this really shaped me to become an entrepreneur myself. There were many road trips to shows in which we would discuss different aspects of life and business. He was monumental in helping me make my dream of Seirer’s Clothing become a reality for myself.


How do you pronounce Seirer’s? Just like you would Sear’s & Roebuck, but we think this way sounds better. Seirer is German and my maiden name. A family story told to us was that when two Seirer brothers originally came to America both got into two different lines at Ellis Island and once they were processed one’s last name was spelled Sierer and the other Seirer!


One of my biggest objectives for Seirer’s Clothing is to be the place you can come to find your confidence in not only yourself but your style and have a lasting friendship. We strive to find unique, figure flattering, timeless pieces that will be in your wardrobe for years to come, all at affordable prices. We hand select our merchandise and keep quantities to a minimum to ensure when you are shopping for your wardrobe you will have one of kind items and not see “yourself” walking down the street. We find it to be the biggest compliment as a job well done is when you become our walking billboards!

So thank you for not only your purchase of something special for yourself, but helping support our dream, family, and community that we love. It truly means more than you know!